Watching Michelle Obama on “The View” (watch it yourself while it lasts), you see all her very admirable strengths — and you see a predictable campaign strategy emerging. As Jodi Kantor and Michael Powell over at The Caucus put it:

The virtue of a show like this is clear — not only is there a fair dollop of politics, it’s a very useful forum for a candidate, as they can talk about Third Rail topics such as race in a chatty, just between us fashion… . A smart place to roll out the non-makeover makeover.

That’s not to say the discussion isn’t full of shopping tips, a pantyhose debate, motherhood, etc — all the post-Hillary-”standing by my man” safe stuff that allows us to know that Michelle is, first and foremost, a woman.

And of course, not a dreaded feminist. That was made clear long ago, in an early 2007 interview with the Washington Post: “You know, I’m not that into labels. So probably, if you laid out a feminist agenda, I would probably agree with a large portion of it [...] I wouldn’t identify as a feminist just like I probably wouldn’t identify as a liberal or a progressive.”

“The View” appearance, though, certainly reveals that, when she wants to/is allowed, Michelle can be a great, measured spokesperson for the Obama campaign on a variety of substantive issues. Like her husband, she has an uncanny ability to seem like she is never breaking a sweat, no matter what she is asked. And she absorbs other viewpoints with a friendly smile and talk of diversity and a transcendence of party politics.

Basically, she’s really cool — someone, as I’ve said before, with whom everyone (black and white, woman and man) wants to hang.

Let’s just hope she isn’t confined in this new/old role — and she’s able to makes some enemies.

Yes, make enemies — a great indulgence in a campaign season but a potentially profound way to show leadership and demonstrate that true “change” will requires sacrifice and will inevitably be, at times, unpopular. That sense of non-negotiable values is what made John and Robert Kennedy moral touchstones for a generation.

So if someone calls her out on her supposed lack of patriotism or her supposed racial antagonism or if someone turns her intelligence and self-confidence into negative “manly” qualities, she shouldn’t just say they are “lies,” which they are. She herself should use the opportunity to lead us into needed conversations about the power of dissent and the complicated history of race and gender in America.

Now that would be really, really cool.