The Times They Are A-Changing - Right?
08.20.2008| by Christine C.
How thrilled are you that political commentator Rachel Maddow is replacing Dan Abrams in the 9 p.m. slot on MSNBC?
“MSNBC has put heavy emphasis this year on presidential election coverage (it has given itself the tag line “The Place for Politics”), and it has turned to Ms. Maddow frequently both as a guest and as a substitute for its most popular host, Keith Olbermann,” writes Bill Carter in The New York Times. “Mr. Olbermann’s emergence as the signature personality on MSNBC has led to its unofficial rebranding as the liberal alternative to Fox News, which is dominated by conservative hosts like Bill O’Reilly and Sean Hannity.”
In a story published in The Nation this month about Maddow’s unlikely career path, Rebecca Traister writes:
What’s remarkable about Maddow’s ascension is not its velocity — Hurricane Katrina made Anderson Cooper in less than a week — but the shifts in media it may demarcate. Maddow is one of the few left-liberal women to bust open the world of TV punditry, which has made icons of right-wing commentators like Ann Coulter and Michelle Malkin. Unlike her beautiful, bilious conservative female counterparts or the cocksure boys-on-the-bus analysts, however, Maddow didn’t get here by bluster and bravado but with a combination of crisp thinking and galumphing good cheer. Remarkably, this season’s discovery isn’t a glossy matinee idol or a smooth-talking partisan hack but a PhD Rhodes scholar lesbian policy wonk who started as a prison AIDS activist.
All of which raises a crucial question: does Maddow’s unlikely success, reliant on her ability to defy cliché and categorization at every turn, signal a move in punditry away from the thuggish and the angry and toward the lucid and sophisticated? Or has her powerful charisma and canny career management allowed her to break the rules — without actually breaking a mold?
Plus: We also learn of a new public television show to focus on — wait for it — world news …


