Sexploitation: 70 percent of the viewers for “Pussycat Dolls Present: The Search for the Next Model” on CW are female. The percentages are pretty much the same for reality shows of the same ilk like “The Ultimate Cowboy Ugly Search” and “Dallas Cowboy Cheerleaders: Making the Team” on CMT. Is this surprising? According to Erin White of the Fort Worth Star-Telegram, it should be, considering that most of these shows “feature scantily-clad females in what many would say are situations that degrade women and turn back the clock on generations of feminist work.” Even the CMT executives she interviewed thought the viewers of their shows, which clearly employ a “male gaze,” would at least be “pretty evenly split.”
To me, however, any surprise at those percentages only reflects a naivete about the way in which corporate capitalism constructs desires and needs. The real question is how many of the female viewers, despite their dismissive statements that the shows are just “guilty pleasures,” are looking at the women — and themselves — through male eyes.
I Think This Might Be Overdone: Not that we need another article about how men — can you believe it?!? — actually like to cook. But Pervaiz Shallwan of the AP reveals a series of noteworthy ways in which the marketing of cooking to men has significantly changed. The Food Network reports that although they from the beginning aimed their programming at women, “men quickly tuned in and now account for half of all viewers.” Men’s Health magazine reports that while the recipe section used to be the least read (and they sometimes actually left it out), now it’s the most popular section — and they now devote over a quarter of the magazine to food and nutrition. The editors and publishers of Food and Wine and Cooks Illustrated, as well as Rachael Ray, have all also recognized a growing male audience. Even Maxim — do they have no shame? — is launching a line of salsa and barbecue sauces.
Of course, all of this says more about the entrenched biases of the cooking and marketing industries than the men themselves — who never seem to have a problem dominating the kitchen in places they actually pay good money (only 20 percent of professional chefs are women, Shallwan also notes).
That Darn Media: From the latest poll numbers, Hillary seems to be successfuly walking the line between the center right and the left (she’s leading among both self-described “liberal democrats” as well as “moderate/conservative democrats”). She also probably considers it a victory to have conservatives like Brent Bozell giving her favorable coverage for her “courage” in taking on Hollywood.
Bozell actually makes several valid points about both Clinton’s strategic, and somewhat hypocritical, stance against an immoral media culture. Unfortunately, what he (and many others whom Clinton is trying to appease) see as “media literacy” is actually just a cover for the promotion of a very specific moral agenda. What would really be courageous would be for a candidate to start talking about media literacy from an educational rather than a moral standpoint — as a tool of empowerment rather than censorship.
That Darn Spanish Media: Arnold Schwarzenegger believes that Latinos — if they really want to succeed in America — must tune out Spanish-language newspapers, TV and radio. What’s interesting here — besides Schwarzenegger’s myopic sense that what worked from him coming from Austria will work for everyone — is that the criticism of his remarks seems somewhat tepid. It appears that English-only advocates have staked out a place of legitimacy on the cultural battlefield.
Unfortunately, in the heat of the battle, the complicated relationship between language, power and cultural heritage gets lost — and the simplicity of the “all or nothing” strategy too often wins the day.
Just Let Jack Bauer Try to Defuse This One: The Pentagon once seriously contemplated an Air Force proposal in 1994 that called for a “gay bomb” — “a hormone bomb that could purportedly turn enemy soldiers into homosexuals and make them more interested in sex than fighting.” We don’t know whether to laugh or cry.
Thanks to the Berkeley’s Sunshine Project for uncovering this gem (see their scanned copy [pdf] of the original proposal). And thanks to Raw Story for original link.