The Beer-ometer Says: Obama’s Triangulation of Beer Choices at Tonight’s Gates-Crowley Summit is a Frighteningly Clintonesque Move
07.30.2009| by Bernie
So, if you haven’t heard, Obama’s drinking Bud Light at tonight’s “Beer Summit,” which brings together Henry Louis Gates Jr. and Cambridge Sergeant James Crowley in an attempt to seize a “teachable moment” on race relations.
Unfortunately, if this moment is teaching us anything about race in America, it’s that we don’t know how to talk about it and don’t really want to talk about it (Stephen Colbert made this point with his usual brilliant satire). Oh, and that the right-wing reactionaries in America still love to exploit all that unease (Joan Walsh has the best take on Glenn Beck and company).
The real “teachable moment” here is the opportunity to show what a screwed-up relationship Americans — especially American men — have with beer. And how easy it is to fix that relationship — by staying local and trusting craftsmanship over marketing. I’ve said this before.
And Obama is just the one to do it. He has already showed his preference for microbrews — at parties and at the White House. And he clearly has a sophisticated palate — considering his favorite restaurants, chefs and foodie friends as well as the people he has chosen to take the lead on food policy (especially USDA Under Secretary Kathleen Merrigan).
And he chooses Bud Light? Pandering would be an understatement. Some image maker appears to be telling him he needs to up his NASCAR-Dad credentials. How sad. I really didn’t plan to have to say that about Obama — at least so soon.
For your information, Bud Light receives a D- from Beeradvocate.com and is in the “0″ percentile (that would be out of a 100) on the ratebeer.com scale. Of course, Red Stripe (Gates’ choice) doesn’t fare much better. Blue Moon gets mediocre ratings (putting aside that it’s a MillerCoors product) — but oh, there are so many better American craft-brewed Belgian white ales out there!
Oops, I lapsed into beer snobbery there. But it’s really not about drinking hoity-toity beer. It’s about honoring authenticity and complexity over a manufactured narrative that can be overwhelming, especially for those of us who have had to sit through the endless line of juvenile beer ads while watching a sporting event on TV.
That narrative, centered around young, goofy men ogling young, goofy women while a “drinkable” beverage loosens them all up, divorces the experience of drinking beer from its production (which is an art form when done right) and the communal enjoyment of its taste (which a site like ratebeer.com or a booth a your local gastropub — we love you, Hopleaf! — revels in).
And it’s not as if Obama didn’t know there were plenty of beers out there that could have allowed him to step outside that narrative without losing credability. Jack Nicas of the Boston Globe reports on how Boston brewers made their case to be the beer of choice at the meeting — emphasizing how all three participants had Boston connections. Matt Simpson, a “beer sommelier” who writes the “Ask Beer” column for Beer Magazine (which, to digress and paraphrase that ol’ saying, tries have to have its traditional beer narrative and drink its craft beers too), made the rounds with his own recommendations in interviews with NPR and ABC.
That ABC News article also interviews Anthony Bowker from Goose Island, who makes the case for a beer from his (and Obama’s) local Chicago brewery — possibly, he notes, 312 Urban Wheat Ale (a summer fave of mine as well).
Personally, I’d take the Chicago angle as well, but I’d recommend that Obama show his support for an up-and-coming small business … who happens to make the best damn lagers on the planet. That would Metropolitan Brewing, which is quickly making a name for itself on the north side of Chicago. Their Flying Wheel Bright Lager is a perfect choice for a summer day.

A very “teachable beer,” one might say.





It’s about time I found a good excuse to post on beer. It’s a beverage which — particularly in the form of the great American microbrew — holds a special place in my heart and, needless to say, American culture.