A Tale of Two Caricatures
I heard Chuck Todd report on Meet the Press today that insiders in both campaigns acknowledge that a major factor in Wisconsin and Michigan is an unspoken (and un-pollable) racism from white rural voters — “the Bubba vote.” Todd says that the Obama campaign has a “magic number”: They need to go into election day with a 58 percent majority in the polling in those states, because they are going to lose seven percent of voters who will tell pollsters they are for Obama but who instead will vote their racial fears when they complete the ballot.
What Todd didn’t mention is that this racism isn’t simply a result of a backwards segment of the population; it is being actively fomented by the Republican party and their surrogates. And I’m not talking about intimidating African American voters and others in places like Michigan, where they are threatening to challenge all voters who have received a foreclosure notice on their home (a legally questionable and certainly “mean-spirited” tactic).
No, I’m talking about the distribution of “Obama Waffles” at the Values Voters Summit. It featured a variety of racist portrayals of Obama. While the image on the front recalls classic racist stereotypes, the image of Obama on the top shows him wearing an Arab-like headdress. The image on the back depicts Obama wearing a Mexican sombrero. Joan Lowy of the AP writes:
The box was meant as political satire, said Mark Whitlock and Bob DeMoss, two writers from Franklin, Tenn., who created the mix. They sold it for $10 a box from a rented booth at the summit sponsored by the lobbying arm of the Family Research Council. [...]
While Obama Waffles takes aim at Obama’s politics by poking fun at his public remarks and positions on issues, it also plays off the old image of the pancake-mix icon Aunt Jemima, which has been widely criticized as a demeaning stereotype. Obama is portrayed with popping eyes and big, thick lips as he stares at a plate of waffles and smiles broadly.
Placing Obama in Arab-like headdress recalls the false rumor that he is a follower of Islam, though he is actually a Christian.
On the back of the box, Obama is depicted in stereotypical Mexican dress, including a sombrero, above a recipe for “Open Border Fiesta Waffles” that says it can serve “4 or more illegal aliens.” The recipe includes a tip: “While waiting for these zesty treats to invade your home, why not learn a foreign language?”
If you want to see how a caricature can legitimately use humor and make a political point, I would suggest Steven Brodner’s illustration of Sarah Palin in a recent New Yorker. BagNews Notes, as usual, has the insightful and convincing analysis:
Palin [...] is a reality show. Sixteen days out, her visage continues to permeate the media sphere, as the electricity — primed by biographical fairy tales tightly bound to visual spin aimed at the right brain — continues to trump the reams of qualifying or damaging information that is streaming out.
The crossed arms on two screens and in the larger caricature reflects her inherent defensiveness and hostility. The fish “that big” and the hand gestures on “Bridge to Nowhere” call out the chronic double speak. The way the eyes track in relation to the angle of her head speaks to how well she knows where the camera is (while the disappearing neck telegraphs the underlying reality of “the empty suit.”)
In real life as well, one can easily sense all this, but still she rolls.
Even though many Democratic activists are calling for it, I’m not yet sure that the Obama campaign needs to meet the Republicans down in the muck. I think the alternative narrative — which keeps them on a high road — might hold the most power, if we can afford to be a little patient.
Regardless, they need to seize control of the narrative. And an image, I’ve heard, can be worth a thousand words.












September 15, 2008 at 3:32 pm
Admittedly it may be more difficult to satirize Obama through caricatures, but one thing is clear: using racist stereotypes is never acceptable. Not so oblique references to Aunt Jemima are extremely insulting to African-Americans and remind us all of a time when blacks were denied their basic rights and ignored in the media except when portrayed in the most demeaning ways.