This election year, instead of dreaded “swiftboating,” the chief Republican campaign tactic is rather old-fashioned: rumors. Granted, rumors take on a whole new meaning in the digital age, but they work by the same word-of-mouth method they always have.

I was heartened by the fact that the Obama campaign saw this new/old reality and decided to enter the fray, instead of hoping it all goes away. They created a website — Fight the Smears — that attempts to counter every “smear” with “the truth.”

Unfortunately, the site is rather lame. It should be a daily blog that acts as a watchdog of the media coverage, but instead, its static feel and lack of updated content gives interested readers no reason to return.

Better to rely on independent sources such as Michelle Obama Watch — which has the grassroots type of energy that the Obama campaign has, until now, displayed itself.

Or, maybe take the satirical advice of Christopher Beam at Slate, who lists a series of alternative rumors that he thinks the Obama campaign should actively encourage. Here’s some of my favorites from the fairly long list:

Barack Obama goes to church every morning. He goes to church every afternoon. He goes to church every evening. He is IN CHURCH RIGHT NOW [...]

Barack Obama’s skin is the color of AMERICAN SOIL.

Barack Obama buys AMERICAN STUFF. He owns a FORD, a BASEBALL TEAM, and a COMPUTER HE BUILT HIMSELF FROM AMERICAN PARTS. He travels mostly by FORKLIFT.

Barack Obama says that Americans cling to GUNS and RELIGION because they are AWESOME.