It’s about time.

It’s been two decades since “Pretty Woman” made prostitution seem cool — a path to self-esteem and self-empowerment — and I have rarely seen, outside of academic journals and hard-hitting documentaries, such an effective puncturing of that cultural myth as I read today in an opinion piece by Anne K. Ream and R. Clifton Spargo of the Chicago Tribune, who were inspired by the media’s recent treatment of Ashley Alexandra Dupre, the prostitute who famously serviced the former Governor of New York, Eliot Spitzer.

Of course, the glorification of prostitution began long before “Pretty Woman,” but as Ream and Spargo point out, since that film hit the big screen, the myth-making has reached ridiculous extremes — from “Pimp and Ho” nights at clubs to “Turning Tricks” pole-dancing at gyms.

And that’s not even mentioning TV shows like HBO’s “Cathouse” — “where a Nevada pimp and his ‘girls’ are portrayed as one big, happy, sexually uninhibited family.” That show and others “are an ode to the joys of being sexually serviced by women.”

I realize we need to be careful not to condemn sex workers for their choices — which are often made from a very limited list of options. But we need to make sure we don’t end up justifying a system that ultimately devastates women’s lives.

Ream and Spargo rightly note, “Our cultural fascination with and glamorization of pimping and prostitution do not make for a kinder and gentler sex trade.” And they go one to cite statistics — from 90 percent of prostitutes having been victims of childhood sexual assault to jaw-dropping mortatily rates:

A comprehensive 2004 mortality study, funded by the National Institutes of Health and conducted by the American Journal of Epidemiology, shows that workplace homicide rates for women working in prostitution are 51 times that of the next most dangerous occupation for women (which is working in a liquor store). The average age of death of the women studied was 34.

Yet somehow it’s almost conventional wisdom that prostitution, if done right, can be a savvy career move and an avenue to self-fulfillment:

Nowhere was this more clear than on a recent edition of “Larry King Live.” During an interview with Natalie McLennan, the woman who allegedly trained Dupre at the escort agency New York Confidential, King asked, “Do any hookers ever marry their johns?”

“They do!” she exclaimed, telling King the tale of a fellow “girl” who “went on a date with a client and then we never saw her again. It turns out that they met and they fell in love and she never returned. It’s a real sort of Cinderella, ‘Pretty Woman’ story, you know. Which is I think . . . just a fantastic story — ”every girl’s dream.”

For the vast majority of women working in prostitution, however, the reality is less fairy tale, more grim fable. But who wants to let that get in the way of a good story?

This is one of those dominant cultural narratives that we must do a much better job of resisting.