We’ve posted a new article in our online magazine: “Brewing Globalization With a Local Flavor” by Allen McDuffee.

McDuffee writes,

It would seem like a real blunder, maybe even cultural insensitivity, for Starbucks to market a new food product just for the month of Ramadan — the month Muslims fast from sunrise to sunset. But Starbucks executives seem to think this caffeinated version of “think globally, act locally” strikes the right marketing balance.

Read the full article here.