Get the Feed
Super Bowl Ads: The Good, the Bad and the Eh
This year’s Super Bowl ads were most noteworthy for what they were not — there wasn’t an abundance of overtly sexist ads (not that we didn’t see some covert action that we’ll take up later), and indeed some were even subversively amusing. While we work through the pain of the Bears loss, here’s a quick take on those that worked and those that were, well, painful:
Most Mesmerizing :
- Coca Cola: Video Game
Laughed Out Loud:
- CareerBuilder: both ads
- Sprint Broadband: Connectile Dysfunction*
- Bud Light: Movie (Hitchhiker)
Laughed Despite Trying Not To:
- Nationwide: K-Fed
- Bud Light: Rock, Paper, Scissors
A for Effort:
- Doritos: Live the Flavor
- Budweiser: Spot Wink
Most Cringeworthy:
- Revlon: Colorist (Sheryl Crow)
Why?:
- Chevy: Car Wash
- Snapple Green Tea
* I’m willing to admit that being the smug owner of a Sprint Broadband card may have influenced this call
Plus: Patriotic themes also took a backseat this year, but Stuart Elliott asserts that “the ongoing war seemed to linger just below the surface of many of this year’s commercials.” OK, but this headline seems like a stretch: “Super Bowl Ads of Cartoonish Violence, Perhaps Reflecting Toll of War.”
Posted at 10:02 PM | Permalink | | 
Email
| 
Print
OMG, the worst I saw was the GoDaddy commercial, where the guy’s talking about what a great company it is, and they cut to the marketing department– frat party style with, guh-huh, half-nekkid woman writhing about. “Everyone wants to work in marketing,” says the GoDaddy rep.
sigh.
Posted by Deanna on February 5th, 2007 at 12:35 pm
Suprisingly, though, there were no others like it. I waver between thinking there was some advancement to that ad (improving on previous years) and finding it the same old-same old.
Posted by Christine on February 5th, 2007 at 10:08 pm